Consumer Behavior:

Tadajewski, M., "A History of Marketing Thought," Ch 2 in Contemporary Issues in Marketing and Consumer Behaviour, Elizabeth Parsons and Pauline Maclaran (eds), Routledge, 2009, pp 24-25

Sheth, J.N.,"History of Consumer Behavior: a Marketing Perspective", in Historical Perspective in Consumer Research: National and International Perspectives, Jagdish N. Sheth and Chin Tiong Tan (eds), Singapore, Association for Consumer Research, 1985, pp 5-7.

Fullerton, R.A. "The Birth of Consumer Behavior: Motivation Research in the 1950s," Journal of Historical Research in Marketing, Vol. 5, No. 2, 2013, pp.212-222

Marketing Research:

Braudel, F. and Reynold, S., The Wheels of Commerce: Civilization and Capitalism, 15th to 18th Century, Berkely, CA, University of California Press, 1992

Fullerton, R.A., "Segmentation Strategies and Practices in the 19th-Century German Book Trade: A Case Study in the Development of a Major Marketing Technique", in Historical Perspectives in Consumer Research: National and International Perspectives, Jagdish N. Sheth and Chin Tiong Tan (eds), Singapore, Association for Consumer Research, pp 135-139

Twedt, Dick Warren (1983), 1983 Survey of Marketing Research, Chicago: American Marketing Association