Marketing Made Simple

About Us

Marketing Made Simple is your all new study-aid website containing all the information you need in order to pass those tough exams and surprise the professor. Read other students' notes or share yours to help the community. At the moment we have only two available topics, but you can also visit our recommended YouTube videos for extra content.

Consumer Behavior

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour emerged in the 1940s and 50s as a distinct sub-discipline in the marketing area.

Marketing Research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.