AS Roma launches the new digital subscription. And it does so through a campaign that talks about the value of the place. Which, from today, will be manageable like never before.
It is the place that synthesizes and encapsulates the passion of a fan, where everyone projects their experiences and their emotions. It is here that passion lives. It is the place at the stadium that, in the new season ticket campaign of AS Roma, comes to life and becomes the absolute protagonist, as an eternal spectator, who, for this reason, retains its value. Through a metaphor, the seat becomes a sort of canvas on which projections of the fans' emotions alternate with moments experienced on the field: a way to be there, to be with your team.
A form of communication, that of the commercial, which combines a completely new look of the same subscription, which from this year, in fact, can be signed directly from home on the AS Roma website and, subsequently, can be managed by downloading the dedicated app "MY PLACE".
However, the possibility of traditional subscription to the AS Roma Store remains valid.
A series of functions, exclusively accessible through the app, will offer the fan new services, starting from the change of place - which allows the choice of another point in the same sector - up to the change of the user, which allows him to sell his seat - for up to 5 games - when you can't go to the stadium. A package of features that is completed with a dedicated discount at the AS Roma Store and a notification system that keeps the user updated at any time.
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