adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. With storytelling at the heart of the partnership, Glover and adidas Originals unveiled a range of new product offerings alongside the premiere of a series of short films. Donald Glover Presents reimagines three classic adidas styles, the Nizza , the Continental 80, and the Lacombe, in subtle, tone-on-tone white canvas. With a focus on the personal narrative that worn-in sneakers can hold, and the wealth of experiences they bear, the collection is inspired by subtle imperfections. "Rich is a concept,” said Donald Glover. “With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value isn’t quantified by what you wear, rather the experiences from them. And you make the decision on what works for you, you live through your own lens. The partnership for me is about being able to exemplify what doing your own thing truly looks and feels like."
adidas strengthens its commitment to tackling plastic waste with the reveal of FUTURECRAFT.LOOP - a 100% recyclable performance running shoe. Together with Parley for the Oceans , adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets. In 2019 adidas will produce 11 million pairs of shoes with Ocean Plastic® by Parley through intercepting plastic waste on beaches, remote islands and in coastal communities. adidas is committed to using only recycled polyester in every product and on every application where a solution exists by 2024. Creating products with premium materials by Parley , made from up-cycled marine plastic waste, is the first pillar of adidas’ sustainability strategy. “Taking plastic waste out of the system is the first step, but we can’t stop there,” said Eric Liedtke, Executive Board Member at adidas, responsible for Global Brands. “What happens to your shoes after you’ve worn them out? You throw them away – except there is no away. There are only landfills and incinerators and ultimately an atmosphere choked with excess carbon, or oceans filled with plastic waste. The next step is to end the concept of “waste” entirely. Our dream is that you can keep wearing the same shoes over and over again.”
A Ma Maniére is the jewel in the crown of retail trailblazer James Whitner, a Pittsburgh native whose multiple stores show an inspiring commitment to celebrating cutting-edge style in cities far removed from the likes of Los Angeles and New York . Translating from the French as ‘My Way’, A Ma Maniére opened the doors of its first store in Atlanta, Georgia . Boasting the most considered selection of sneakers and most uncompromising high-end apparel, it quickly established itself as a go-to destination for ‘a fashion-forward clientele deeply-rooted within their community.’ More recently a Washington D.C. store followed, espousing the same values and curated approach to be found in the original A Ma Maniére. The release of a new collaborative shoe between A Ma Maniére and adidas Consortium offers a wider audience the chance to experience the retailer’s proudly premium sensibility. In taking on the Crazy BYW LOW, the retailer stays true to the role played by iconic basketball shoes in streetwear’s ever-evolving lineage. A descendant of the instantly recognizable, game-changing Crazy 8 of the 1970s, the update also takes inspiration from the 1990s in its adherence to the ‘natural movement’ philosophy that defined much footwear of that decade. The A Ma Maniére version celebrates all of these cultural and sporting reference points, accentuating the full-length BOOST materials on the ‘pod’-like midsole and employing an ultra-comfortable neoprene bootie construction on the uppers. These qualities are thrust into the luxury arena courtesy of a dignified color palette of deep purple shades and inky tones, rendered across the highest quality suede and nubuck leathers. adidas Consortium x A Ma Maniére will be available for purchase on April 27th.