Introducing The Icon Box By Anastasia Beverly Hills

The founder of ANASTASIA BEVERLY HILLS is bringing her legacy of hard work and breakthrough techniques to her curated Icon Box experience with products not just from her own brand, but also other beauty favorites she knows you will love. With her collection, Anastasia is showing us how to define our brows—and our individual glam!—all on our own terms. Join us as we brow down to a true beauty icon.

Elevated artistry and commitment to workmanship are what make Anastasia Beverly Hills so iconic. “This year has been full of milestones, including the 25th anniversary of ANASTASIA BEVERLY HILLS and now this Icon Box collection,” says Soare. “As I look back at the past two-and-a-half decades—the highlights, the struggles, the pinch-me moments—I feel incredibly proud of what I've accomplished, and my Icon Box serves as a celebration of those achievements.”

Along with her daughter Claudia, Anastasia has built a family empire on finding opportunity and fearlessly pursuing her vision. Passion runs in the DNA of these two makeup moguls, and this Icon Box curation is a private invitation to experience Anastasia and Claudia's most-trusted products and brands.

“From day one, it's been my goal to bring high-performing products and tips to everyone,” says Soare. “The foundation of ABH is rooted in balance and proportion. One eyebrow and one look does not fit all. By expressing your unique beauty, you will outlast any trend, I promise.”

How Icon Box Works

Icon Box is available as a quarterly upgrade for Glam Bag and BoxyCharm members, so if you already have one (or both!) of those subscriptions, just visit the Icon Box tab on their websites.

Once you've scored the most iconic membership in beauty, each quarter you'll experience eight uber-coveted products curated by beauty's biggest icons worth up to $350, starting with ABH this May! Plus, you get to personalize your box by choosing three of your eight full-size faves. You'll also score 24/7 insider access to unbeatable deals and unlock beauty's most legendary sale othe quarterly Mega Drop Shop where products are up to 80 percent off. All that (and so much more) for only $58/quarter.