3 Skincare Trends You're About to See Everywhere

Another year, another set of forecasted skincare trends and general beauty trends. In recent years (namely initiated by the pandemic), the beauty industry has seen a massive rise in everything from skin barrier protection, exfoliation, slugging, clean beauty, and sustainability—to hyaluronic acid, vitamin C, niacinamide, ceramides, and retinoids. There have been countless new, dermatologist-approved products in the form of serums, sunscreen, cleanser, body care and hair care. What was once deemed as one-size-fits-all solutions to everyday problems has evolved in recent years to reflect different skin types and concerns. Skincare brands are mindful of the fact that some people need deep hydration lotions or moisturizers due to dryness, while other people suffer from chronically oily skin and breakouts. Some people have pigmentation issues, while others deal with fine lines or eczema. Everyone has different needs to achieve healthy skin. While there always tends to be some overlap, this year brings fresh buzzwords, short-lived hype (we're looking at you, TikTok/social media/influencers), and science-backed claims to the beauty space. And while it's impossible to know for sure what care trends or active ingredients will maintain longevity or prove effective to the masses, there are always estimated guesses. So for the 2023 year ahead, we've reached out to experts to share their thoughts. Keep reading for what they have to say about the skincare trends and popular skincare ingredients you can expect in 2023.

Internal Skincare

Consumers are becoming more conscious of what they put on their skin and in their body, realizing it's all connected. “This internal approach focuses on improving the health of the skin from within by incorporating supplements and nutrients,” explains Caroline Candace, founder and CEO of LOOK ORGANICS. “These support skin health, and include collagen, protein, essential fatty acids, vitamins, and minerals.”

Personalized Skincare

Thanks to advancements in technology, Candace sees a greater ability to analyze an individual's unique skin composition. “I believe personalized skincare products, routines, and consultations will become more popular,” she says. “I also see a rise in virtual skincare consultations.”

Technology-Driven Skincare

Also thanks to advancements in technology, “We may see more skincare products that use LED light therapy and microcurrents to enhance the effectiveness of skincare products,” Candace says.