Jordan 1 - BRED

Over the years as the shoe has been retro’d there are tiny changes made, to the ankle or the toe box or the leather or the specific shade of red used across the colorway. This 2025 release, here to commemorate 40 years of the Air Jordan 1—is an exception. It’s the crowning achievement of the ’85 line, an annual Jordan 1 drop that began in 2020 around the time of Chicago hosting the All Star game. The ’85 collection reproduces the Air Jordan 1 to its original specs, using high quality leather and the original design schematics. It’s a premium product and its availability has always reflected that, with prior colorways having been limited to 23,000 pairs. This time around numbers like those would be a blessing. The reality is that while this year’s incarnation of the Bred 1 is better than ever, it’s also going to be as hard to get as ever. It’s not because of sneaker app bots or resellers, but rather because the shoe is limited to 10,000 pairs. There’s not going to be a SNKRS draw or any sort of general release. The shoes are being allotted to a limited selection of sneaker retailers. The limited nature of the drop and the good faith gesture towards longtime business partners of Jordan Brand has some stores getting creative with the release. One isn’t even opening the sale to the public, only selectively inviting longtime customers who have a preexisting relationship with the shop to buy a pair in their size. Overall, it’s a controversial method of getting the most coveted shoes in the world out to the public. Needless to say, everyone who cares about sneakers wants a pair, and not everyone is going to get one. The $250 price tag has also garnered controversy, with criticism being lobbied at Jordan Brand for a pretty flagrant upcharge. Select retailers begin selling the Air Jordan 1 ’85 ‘Bred’ on February 14