Dream Perfect Regime (DPR) is a multi-genre music video group. We create, direct, produce, and edit all types of visual work as well as curate artists that derive from various musical backgrounds and influences. Based in Seoul, our collective's main focus is to engage all audiences by actualizing a distinctive audiovisual experience.
Merging melodic rap with giddy pop and psychedelic tendencies, Korean rapper and singer DPR Live emerged in the mid-2010s.
DPR Live is the stage alias of Seoul-born Hong Da-bin, who grew up partly in Guam. His debut EP, early 2017's Coming to You Live, landed in the Top 15 of the Billboard World Albums chart in addition to charting in Korea. The rapper's first long-player, Is Anybody Out There?, peaked at number five in Korea in 2020, and he climbed a spot higher a year later with the EP Iite Cool.
"I want to make an impact or nothing at all," he says. "When I set out to do something, I want people to turn their heads and not look away."
Born and raised in Sydney, Australia, DPR IAN developed a fondness for music and performance at an early age. As a teen, he taught himself the drums and started a heavy metal band, playing and writing songs by ear. When he synched back up with his friends Hong and Scott Kim to discuss making something together, he knew that he wanted the next stage of his career to be rooted in creative freedom, authenticity, and community. That vision ultimately became DPR.
He chose CREAM as his moniker long before joining DPR. He was inspired by Wu Tang Clan's song "C.R.E.A.M." which means "cash rules everything around me."
Cream invented the concept "zero gravity state." It's when a song is loud and then drops to quiet all of the sudden, giving minimal sound at the end. He likes to use this technique in his songs for contrast.
He has credits on over 500 songs in KOMCA's database (Korea Music Copyright Association). His prolific body of work is why DREAMers call him DPR Mozart.Visuals >