Here’s a question: how much do you care about the display on your phone? Take a moment and really consider it. If you were to put a dollar amount on it, how much would having a perfect display be worth to you? Apple has an answer, and it’s $250. That’s the price difference between the new iPhone XR and Apple’s top-of-the-line iPhone XS. It’s the price difference between the XR’s 6.1-inch “Liquid Retina” LCD screen and the 5.8-inch OLED screen on the XS. Apart from the display, the XR and XS are far more similar than not: they share the same A12 Bionic processors, main cameras with Smart HDR, iOS 12, gesture controls, wireless charging capabilities, and even the forthcoming dual-SIM support. There are some other subtle differences as well: the XR has a single rear camera, while the XS has a second telephoto lens. The XR is offered in just one somewhat large size, while the XS comes in smaller and larger variants. And the XR is made of aluminum instead of stainless steel, which allows it to come in a wide variety of colors, ranging from white, black, blue, coral, yellow, and red. Those differences are interesting and worth pulling apart, but really, the simplest way to think about the iPhone XR is that it offers virtually the same experience as the iPhone XS for $250 less, but you’ll be looking at a slightly worse display. So, how much do you care about the display on your phone? All that said, I’ve always been a fan of how accurate and balanced Apple’s LCDs are compared to the OLEDs on most Android phones, and the XR is definitely another Apple LCD. If you’re coming from an iPhone 6, 7, or 8, it will look very familiar. But it’s simply not as good as Apple’s OLEDs. It doesn’t have the deep black levels or infinite contrast of the iPhone XS, it doesn’t support HDR or Dolby Vision video playback, and, in general, you can always see the border between the bezel and the edge of the display, even with a dark background. Even with Apple’s True Tone color calibration turned on, it’s always a little warmer than my XS. And there’s that off-axis color shift and shimmer. But again: it’s basically just fine. You have to really care about displays to notice some of these things, and even then, you might have to go looking. If it really bothers you, you can spend $250 more on an iPhone XS.