rhode
minimal skincare, major results
Welcome to Rhode
Rhode was born from a vision of effortless, barrier-nourishing beauty. Before we dive into our collection, discover the promise that defines us.
Our Promise
At Rhode, we’re committed to creating products that truly care for your skin — whether it’s skincare or makeup. Every formula is designed to support a strong, healthy barrier while delivering lasting hydration and a natural, radiant finish. We focus on high-performance ingredients, thoughtful formulations, and textures that enhance your skin, not cover it. Our promise is simple: effective essentials that work together in harmony, made with integrity, transparency, and care for your skin and the planet.
Signature Rhode Skincare
Rhode is a curated collection of daily skincare essentials designed to strengthen and protect your skin barrier.
Each formula is developed with a science-backed approach that prioritizes comfort, long-lasting hydration, and a naturally healthy glow.
The line focuses on simplicity and performance—every product serves a clear purpose, combining minimalist routines with visible, real results.
Rhode believes that great skin doesn’t come from excess but from balance: fewer products, cleaner formulations, and textures that deliver powerful, lasting nourishment you can both see and feel.
Discover the world of Rhode Essentials Skincare. Simple, effective, and intentional formulas designed to nourish your skin barrier.
Signature Rhode Makeup
Rhode makeup is a curated edit of complexion essentials designed to enhance, not mask, your natural beauty. Each formula blends skincare benefits with lightweight, buildable coverage that lets your skin breathe and glow. The collection focuses on ease, comfort, and performance — multitasking products that work seamlessly with your skincare routine for a fresh, hydrated finish. Rhode believes that makeup should feel as good as it looks: minimal steps, clean formulas, and a dewy, healthy radiance that stays true to you.
Pocket Blush
$26
On-the-go cream blush for cheeks and lips. Satiny, buildable flush that melts in and wears all day.
Peptide Lip Tint
$20
Sheer, buildable color with a glossy, nourishing glaze. Hydrates while adding a soft tint.
Peptide Lip Shape
$20
Creamy lip shaper. Soft-focus contour that glides on and defines with skincare-infused color.
Glazing Mist
$30
Hydrating face mist to refresh makeup and add a glazed finish. Fine spray for on-the-go glow.
The Story Behind Rhode
Rhode was founded in 2022 by model and entrepreneur Hailey Bieber with a clear mission:
to create a curated line of skincare essentials that prioritize simplicity,
quality, and barrier health.
Named after Hailey’s middle name, Rhode represents her minimalist philosophy —
fewer products, better formulas. Each product is dermatologist-developed,
fragrance-free, cruelty-free, and consciously made with gentle yet effective ingredients.
Rhode’s vision goes beyond beauty: it’s about feeling confident in your natural skin.
The brand continues to expand globally, maintaining its commitment to sustainability
through recyclable packaging and responsible sourcing.
Our commitment: Rhode formulas are designed with integrity and transparency. Every product is clinically tested, safe for sensitive skin, and made to deliver visible results. If your skin isn’t happy, we’ll make it right.
Positioning: Less, But Better
"All i want is rhode."
Rhode positions itself as a minimalist, science-backed skincare brand that bridges luxury aesthetics with accessibility. Its segmentation targets young women aged 18-35 who value clean formulas, aesthetic simplicity, and authenticity over heavy marketing claims. Unlike traditional beauty brands built on glamour or celebrity, Rhode emphasizes trust, transparency, and daily usability. The marketing strategy centers on community and relatability, using Hailey Bieber's personal credibility, natural imagery, and social media storytelling instead of high-gloss campaigns. The brand differentiates itself through product minimalism: fewer, high-performance essentials, and by promoting a lifestyle of intentional self-care. This approach positions Rhode as a "new-generation luxury": functional, inclusive, and consciously designed for the modern consumer seeking results without excess.
Conscious Beauty: Ethics and Sustainability
"Real beauty is clean, kind, and conscious - because caring for yourself should never harm anything else."
Rhode embraces a holistic approach to sustainability, ensuring that beauty never comes at the cost of the planet or animal welfare. All products are cruelty-free, developed without animal testing at any stage of production, and certified by recognized ethical standards. The brand's formulations prioritize clean, responsibly sourced ingredients, minimizing environmental impact while maintaining high performance. Packaging follows a minimal-waste philosophy, using recyclable materials and streamlined design to reduce excess. Beyond its products, Rhode promotes mindful consumption, encouraging customers to invest in fewer, better essentials rather than fast-paced beauty cycles. This commitment to ethics and transparency positions Rhode as part of a new generation of conscious brands redefining what modern luxury means purposeful, responsible, and honest.
Join the Rhode Community
Follow Rhode for product launches, tutorials, and skincare routines shared by Hailey and the Rhode team. Stay connected, stay glazed.
© 2025, Rhode Skin