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What is Data Mining?

Data mining is the exploration and analysis of large data to discover meaningful patterns and rules. It aims to predict future outcomes but it additionally is also used to build machine learning (ML) models that power artificial intelligence (AI)

What is Data Mining used for?

Data mining can be used for

• Fraud detection
• Spam filtering
• Database marketing
• Credit risk management
• Healthcare bioinformatics
• Recommendation systems
• Sentiment analysis
• Qualitative data mining

How does Data Mining affect you?

One of the most evident ways data mining is being used today is through database marketing. Every time you search, click, scroll past anything online you leave a digital footprint. Database marketing collects, sorts and categorizes your activities in order to target specific demographics with certain types of advertisements.