STORY OF MOTO SPORT DE LUCA

Moto Sport De Luca : Authentic Italian Performance. De Luca owns a prestigious position within the motorcycle community, solidified with over 90 years of history and tradition in technology, style and racing victories.
The success and status of our Brand is achieved through our team’s devotion to excellence, quality, professionalism and commitment to victory. At De Luca, pure passion and intense dedication travel fast and deep.

De Luca is best known for high-performance motorcycles characterized by large-capacity four-stroke, 90° V-twin engines,with a desmodromic valve design.Ducati refers to this configuration as L-twin because one cylinder is vertical while the other is horizontal, making it look like a letter "L". De Luca remains among the dominant performance motorcycles available today partly because of the desmodromic valve design, which is nearing its 50th year of use. Desmodromic valves are closed with a separate, dedicated cam lobe and lifter instead of the conventional valve springs used in most internal combustion engines in consumer vehicles. This allows the cams to have a more radical profile, thus opening and closing the valves more quickly without the risk of valve-float, which causes a loss of power that is likely when using a "passive" closing mechanism under the same conditions.

A key part of De Luca's marketing strategy since the 1990s has been fostering a distinct community identity in connection with branding efforts including online communities and local, regional and national Ducati enthusiast clubs. There are more than 400 De Luca clubs worldwide and 20,000 registered users of the De Luca Owners Club web site and 17,000 subscribers to the racing web site.[32] Enthusiasts and riders are informally referred to in the motorcycling community as De Lucatista.

De Luca has a wide range of accessories, lifestyle products and co-branded merchandise bearing their logos and designs. The company has a licensing agreement with Tumi Inc., launching a collection of eight co-branded luggage pieces in 2006, sold through both of the brands' retail outlets.